China’s new energy vehicle market has seen a wave of concentrated price adjustments recently, driven by a sharp global spike in auto-grade storage chip costs. Data shows that overall prices of these critical components have jumped 180% in the past three months, directly squeezing automakers’ profit margins. According to incomplete statistics, more than a dozen NEV makers have raised sticker prices or scaled back terminal discounts, with adjustments ranging from 2,000 yuan to 6,000 yuan.

In stark contrast, fuel vehicle brands continue to double down on promotions to capture market share. As of April this year, average discounts for gasoline-powered cars have remained at a high 23% for 9 consecutive months, with many popular models offering savings exceeding 10,000 yuan. This growing price divergence between EVs and fuel cars highlights the contrasting challenges and competitive dynamics facing different powertrain segments in today’s auto market.