Great Wall Motor's ORA brand held the global launch of the ORA 5 in Bangkok. As a strategic model of ORA for the global market, Great Wall Motor plans to achieve a 40% sales growth in Thailand in 2026 and invest an additional 10 billion Thai baht in the country.

Founded seven years ago, ORA has established a clear market position in the niche segment with its distinctive design language and unique brand temperament. This brand renewal is not a complete overhaul of its past, but an expansion of its development boundaries for the future. While retaining its original design strengths, ORA has expanded its target audience from "sophisticated female customers" to "young urban lifestylers worldwide", and upgraded its brand slogan from "Making cars better for women" to "Shine Bright". Centering on the four pillars of "Global, Fashion, Premium, Diverse", ORA aims to create "urban mobility premium products" that combine practicality and emotional value, turning cars from mere means of transportation into fashion statements for users to express their attitudes, aesthetics and lifestyles. "POP ORA, Fashion ORA" is the brand's new message to young global users.