At the 2026 Concorso d’Eleganza Villa d’Este, BMW Group officially unveiled the Vision BMW ALPINA concept car, making its global debut. Measuring 5,200 millimeters in length, the concept car features a wide, low-slung stance with a commanding presence, perfectly embodying Alpina’s core philosophy of "performance and refinement coexisting".

Adrian van Hooydonk, Head of BMW Group Design, stated that Alpina has always upheld the idea that speed and comfort are complementary rather than opposing. As the new custodian of the brand, BMW’s responsibility is to preserve its uniqueness while adapting it to contemporary contexts. This concept car is a modern interpretation of that philosophy and previews the future direction of the Alpina brand.