On April 7, YIJING Auto — a new brand jointly created by Huawei Qiankun and Dongfeng Motor Group — unveiled its core team: Wang Junjun as Chairman and Zeng Qinglin as Brand General Manager. Wang, a Tsinghua University graduate in thermal engineering, brings rich R&D and strategy experience, having served as CTO of VOYAH and led early Dongfeng-Huawei cooperation. He will now drive deeper integration and product execution between the two parties.

Zeng oversees daily brand operations. YIJING’s first model, a flagship six-seat family SUV, has completed cold-weather testing and will debut at the 2026 Beijing Auto Show before launching within the year. The new management team provides clear direction as YIJING targets family users with high-quality intelligent mobility solutions.