February 7, 2026 – Lynk & Co achieved a significant milestone in the Middle East market today, as the brand's flagship showroom on Dubai's Sheikh Zayed Road officially opened its doors, and the flagship Lynk & Co 900 model made its simultaneous debut. This dual launch of "product + showroom" officially marks a new phase in Lynk & Co's strategic expansion in the Middle East.

As a crucial step for Lynk & Co to deepen its presence in the Middle East, this dual launch is not only the overseas premiere of the flagship Lynk & Co 900, but also the opening of the brand's first flagship showroom in the region. It underscores Lynk & Co's unwavering confidence and long-term commitment to the premium automotive market in the Middle East. As the brand's flagship model, the Lynk & Co 900 is set to deliver a new mobility experience to Middle East consumers with its forward-thinking design, intelligent technology, and premium craftsmanship.

The launch event was designed to create an immersive flagship brand experience, seamlessly integrating premium fragrances and exquisite culinary tastings to cultivate an atmosphere of sophistication and warmth. Over 200 guests from around the world and across the Middle East gathered to witness this historic moment, including future Lynk & Co 900 owners, industry media, key opinion leaders, investors, and partners. Attendees experienced the product's appeal up close, offering high praise for its design aesthetics and intelligent features.

As the commercial and cultural hub of the Middle East, Dubai serves as a central hub for Lynk & Co's regional strategy. The opening of the flagship showroom will provide local consumers with a one-stop brand experience space, integrating product displays, test drives, and after-sales services, further strengthening the brand's connection with its customers. The launch of the Lynk & Co 900 also injects new momentum from China into the premium SUV market in the Middle East, showcasing the competitiveness of Chinese automotive brands in the global premium segment.

With the launch of the Lynk & Co 900 in the UAE and the opening of the flagship Dubai showroom, Lynk & Co's presence in the Middle East has entered a new era. Moving forward, the brand will continue to deepen its roots in the region, leveraging a global product portfolio and localized service ecosystem to deliver high-quality mobility solutions to more Middle East consumers, and drive the growing influence of Chinese automotive brands in the global premium market.