Dongfeng Forthing Unveils Middle East Strategy, to Launch 3 SUVs in 2 Years
Recently, at the 2026 Dongfeng Liuzhou Motor Customer Homecoming Conference, Dongfeng Forthing released its product strategic plan for the Middle East region. Zou Jia, Deputy General Manager of the Middle East Operation Center of Dongfeng Liuzhou Motor, stated that the company will launch three household SUV models and two commercial MPV models in the next one to two years, centering on the development trend of the global new energy market and the UAE's net-zero target by 2050. The models will feature mainly hybrid and pure electric power, with a diversified product matrix to boost green travel and build a sustainable future together.

With the advancement of the "Riding the Wind Dual Engine Plan (2030)", Dongfeng Forthing's overseas layout will achieve three major leaps. Technologically, products will be truly "adapted to local conditions"; in manufacturing, local production plants will not only shorten delivery cycles but also drive local employment and supply chain upgrading; ecologically, 300 new sales networks and 300 new service outlets will be added by 2030, optimizing the service radius from 120 kilometers to 65 kilometers and building a complete ecosystem of "sales-after-sales service-user operation".