On November 5, Li Ke, Executive Vice President of BYD, unveiled the global expansion blueprint of its ultra-luxury brand YANGWANG during a media event in Zhengzhou. According to the plan, YANGWANG will officially enter the Middle East market in early 2026, marking the first stop of the brand’s globalization journey, followed by a gradual expansion into Europe and subsequently the Americas.

Notably, the YANGWANG brand has already begun to attract attention in overseas markets. Li Yunfei, General Manager of BYD Group’s Branding and Public Relations Department, recently revealed on Weibo that Leo Sanchez, a renowned Brazilian racing driver and one of Forbes Brazil’s top billionaires, will become the sole owner of a YANGWANG U9 Xtreme in Brazil. The model is released as a global limited edition, with only 30 units produced worldwide, and Brazil allocated just a single unit.