Firefly Lands in Singapore, First Showroom Opens in Late January for Easy Booking
Today, the Firefly brand officially announced its entry into the Singapore market at the Singapore Motorshow 2026, with its eponymous model opening for booking simultaneously. Starting today, Singaporean users can conveniently reserve the vehicle through Wearnes. The brand plans to officially open its first showroom in Singapore by the end of January, where local consumers can experience the model up close, enjoy offline consultation and test drive services, further lowering the threshold for purchasing decisions.

This layout is an important step in NIO's 2026 global market strategy. According to the plan, NIO will continue to steadily expand its overseas business through the national general agent model, with Firefly serving as the pioneer brand tasked with exploring the market. It aims to enter a total of 40 countries and regions by 2026. NIO chose to cooperate deeply with Wearnes Automotive, founded in 1906, valuing its rich experience in representing luxury brands locally and profound market resources. The two parties will first launch right-hand drive models of Firefly adapted to the Singaporean market, and with accurate product positioning and mature channel support, they are expected to quickly open up the local market.