The Audi Innovation & Technology Center (AITC) has officially launched in Shanghai. Established as a joint‑venture R&D entity between Audi AG and SAIC Motor, it is built exclusively for the Audi brand and delivers end‑to‑end complete vehicle development capabilities. Locating its headquarters in Shanghai demonstrates Audi’s long‑term commitment to the Chinese market and accelerates its local product deployment strategy.

AITC serves as a cornerstone of Audi’s dual‑brand strategy in China. Following the launch of Audi E5 Sportback and Audi E7X, the new cooperation integrates Audi’s century‑old engineering expertise, SAIC’s local innovation strengths, China’s mature supply chain resources and profound local market insights. By bringing core R&D capabilities closer to local users, Audi intends to roll out future products better tailored to Chinese consumers’ real‑world needs.