Geely ramped up its Southeast Asian market offensive at the 2026 Indonesia International Auto Show with a joint booth featuring Geely and Zeekr dual brands. Zeekr made its local public debut with two models: the Zeekr 009 Grand and Zeekr 9X. The Geely brand showcased its bestselling Coolray to solidify its foothold in Indonesia’s entry-level segment, completing a diversified product portfolio for the region.

All exhibited vehicles feature localized calibrations tailored to Indonesian driving scenarios. Geely also partnered with local tuning workshops to launch custom modified variants aligned with local consumer preferences. On the channel front, Geely plans to build 80 dealership outlets nationwide by year-end, paired with long-term warranty coverage and complimentary maintenance packages. Rather than simple vehicle exports, the brand is implementing full localized operations spanning products, sales networks and after-sales support for long-term regional development.