More official images of the Genesis G90 Wingback Concept have been released recently. Luc Donckerwolke, Executive Vice President of Design at Hyundai Motor Group and Chief Creative Officer of Genesis, stated publicly that marginalized models like wagons are expected to regain popularity.

Donckerwolke pointed out that the "SUVs have fully dominated the market" is a common misconception, mainly stemming from Americans' endless craving for high-chassis models. In fact, conventional sedans still maintain a dominant position in many regions worldwide, especially in the European market.