On July 5, NIO’s Firefly brand announced it is approaching the milestone of 70,000 total vehicle deliveries. Notably, the brand only surpassed 60,000 deliveries in late May, hitting another 10,000-unit threshold in just over one month with rapid production ramp-up. Positioned as NIO’s entry-level marque, Firefly has earned strong market acceptance since launch, delivering steady volume growth as a critical volume driver for the NIO Group.

June sales data confirms Firefly’s upward trajectory: NIO’s total brand deliveries reached 40,597 units (+62.9% YoY), a 2026 monthly record. Firefly delivered 6,946 units in June, rising 76.7% year-on-year—outpacing the core NIO brand’s 50.1% growth and matching the robust expansion of the L60 brand. Expanding delivery volumes will extend NIO’s coverage of mass-market new energy segments and ease volume pressure on its premium core brand.